How Big Pharma’s Favorite Ad Agency Helped Create NewsGuard

SUMMARY Publicis Groupe is one of the world’s largest ad agencies, handling advertising and PR for a wide range of corporate clients including major pharmaceutical companies. Publicis subsidiaries have received over $500 million from lucrative U.S. government contracts, including the CDC’s national tobacco awareness campaign. In 2018, Publicis Groupe led the seed round for NewsGuard,…